Growth Marketing — Acquisition, activation and profitable growth
Build practical Growth Marketing skills to manage acquisition, activation, conversion, retention and profitable growth.
Growth Marketing is the practice of managing growth across the full user and customer lifecycle, from acquisition to activation, conversion, retention and referral, using data, experimentation and continuous improvement.
The 15-course pathway covers multichannel acquisition, onboarding and activation, landing pages and conversion funnels, retention and churn, CRM and lifecycle marketing, referral and growth loops, journey automation, A/B testing and experimentation, GA4, Google Tag Manager and Looker Studio, as well as CAC, LTV, payback, margin and unit economics management.
By the end of the pathway, you will be able to diagnose a growth engine, identify and prioritize opportunities, instrument data, run experiments, arbitrate investments and defend a Growth strategy backed by measurable results.
{courses} courses · {lessons} interactive lessons · {minh} to {maxh} hours of conversational learning
Best offer
Complete Growth Marketing Bundle
399,00 € excl. VAT
Savings : 124,80 €
74,70 €
64,90 excl. VAT
Savings : 9,80 €
Understanding Growth Marketing and growth engines
Understand the Growth system, its metrics, loops and trade-offs.
Course information
Growth Marketers, acquisition or CRM leads, Product Marketers, e-commerce managers, marketing analysts and professionals responsible for driving measurable, profitable growth.
No advanced technical prerequisite. General familiarity with digital marketing and everyday Web use is recommended.
- Define Growth Marketing and its role in the company
- Connect value proposition, market and growth engine
- Identify controllable levers and growth constraints
- Workshop: diagnose a business's growth engine
- Apply the methods and tools covered in the course to a representative marketing situation.
- Produce a usable analysis, action plan or deliverable by combining the concepts covered: diagnose a business's growth engine
- Interpret the relevant data and metrics to support a reasoned decision.
- Check quality, risks and limitations before making a professional recommendation.
3 to 5 h
24,90 € excl. VAT
Building a multichannel acquisition strategy
Build multichannel acquisition driven by segments, quality and channel economics.
Course information
Growth Marketers, acquisition or CRM leads, Product Marketers, e-commerce managers, marketing analysts and professionals responsible for driving measurable, profitable growth.
No advanced technical prerequisite. General familiarity with digital marketing and everyday Web use is recommended.
- Define priority segments and their acquisition needs
- Assess channel-market fit before investing
- Identify saturation, cannibalization and diminishing returns
- Workshop: build a defensible multichannel acquisition plan
- Apply the methods and tools covered in the course to a representative marketing situation.
- Produce a usable analysis, action plan or deliverable by combining the concepts covered: build a defensible multichannel acquisition plan
- Interpret the relevant data and metrics to support a reasoned decision.
- Check quality, risks and limitations before making a professional recommendation.
3 to 5 h
24,90 € excl. VAT
Prioritizing channels, segments and growth opportunities
Prioritize channels, segments and opportunities using value, risk and execution criteria.
Course information
Growth Marketers, acquisition or CRM leads, Product Marketers, e-commerce managers, marketing analysts and professionals responsible for driving measurable, profitable growth.
No advanced technical prerequisite. General familiarity with digital marketing and everyday Web use is recommended.
- Assess a segment's potential beyond its size
- Use ICE and RICE without turning the score into an automatic decision
- Build growth scenarios by segment and channel
- Workshop: defend a Growth prioritization before a committee
- Apply the methods and tools covered in the course to a representative marketing situation.
- Produce a usable analysis, action plan or deliverable by combining the concepts covered: defend a Growth prioritization before a committee
- Interpret the relevant data and metrics to support a reasoned decision.
- Check quality, risks and limitations before making a professional recommendation.
3 to 5 h
24,90 € excl. VAT
89,70 €
76,90 excl. VAT
Savings : 12,80 €
Designing onboarding, activation and the aha moment
Design measurable onboarding, activation, aha moments and time-to-value.
Course information
Growth Marketers, acquisition or CRM leads, Product Marketers, e-commerce managers, marketing analysts and professionals responsible for driving measurable, profitable growth.
A working knowledge of the pathway foundations, or initial practical experience in digital marketing, acquisition, content or analytics, is recommended.
- Define activation according to the business model and product
- Measure time-to-value and its main frictions
- Define activation events and metrics
- Workshop: audit and rebuild an activation journey
- Apply the methods and tools covered in the course to a representative marketing situation.
- Produce a usable analysis, action plan or deliverable by combining the concepts covered: audit and rebuild an activation journey
- Interpret the relevant data and metrics to support a reasoned decision.
- Check quality, risks and limitations before making a professional recommendation.
3 to 5 h
29,90 € excl. VAT
Optimizing landing pages and conversion journeys
Optimize landing pages and conversion using data, hypotheses and tests.
Course information
Growth Marketers, acquisition or CRM leads, Product Marketers, e-commerce managers, marketing analysts and professionals responsible for driving measurable, profitable growth.
A working knowledge of the pathway foundations, or initial practical experience in digital marketing, acquisition, content or analytics, is recommended.
- Connect intent, message and value proposition
- Reduce friction in forms and conversion steps
- Identify the main leakage points on a landing page
- Workshop: produce a prioritized CRO plan for a landing page
- Apply the methods and tools covered in the course to a representative marketing situation.
- Produce a usable analysis, action plan or deliverable by combining the concepts covered: produce a prioritized CRO plan for a landing page
- Interpret the relevant data and metrics to support a reasoned decision.
- Check quality, risks and limitations before making a professional recommendation.
3 to 5 h
29,90 € excl. VAT
Building and managing a conversion funnel
Instrument and improve a complete funnel, its stages, losses and handoffs.
Course information
Growth Marketers, acquisition or CRM leads, Product Marketers, e-commerce managers, marketing analysts and professionals responsible for driving measurable, profitable growth.
A working knowledge of the pathway foundations, or initial practical experience in digital marketing, acquisition, content or analytics, is recommended.
- Define funnel stages according to the business model
- Measure stage-to-stage rates, volume and conversion time
- Calculate the potential impact of a conversion improvement
- Workshop: build a funnel optimization roadmap
- Apply the methods and tools covered in the course to a representative marketing situation.
- Produce a usable analysis, action plan or deliverable by combining the concepts covered: build a funnel optimization roadmap
- Interpret the relevant data and metrics to support a reasoned decision.
- Check quality, risks and limitations before making a professional recommendation.
3 to 5 h
29,90 € excl. VAT
104,70 €
89,90 excl. VAT
Savings : 14,80 €
Measuring and improving engagement, retention and churn
Measure engagement, cohorts, retention and churn to improve long-term value.
Course information
Growth Marketers, acquisition or CRM leads, Product Marketers, e-commerce managers, marketing analysts and professionals responsible for driving measurable, profitable growth.
A working knowledge of the pathway foundations, or initial practical experience in digital marketing, acquisition, content or analytics, is recommended.
- Define retention and churn according to the business model
- Identify early churn signals
- Distinguish marketing, product, service and pricing problems
- Workshop: establish a churn reduction plan
- Apply the methods and tools covered in the course to a representative marketing situation.
- Produce a usable analysis, action plan or deliverable by combining the concepts covered: establish a churn reduction plan
- Interpret the relevant data and metrics to support a reasoned decision.
- Check quality, risks and limitations before making a professional recommendation.
3 to 5 h
34,90 € excl. VAT
Building CRM, lifecycle marketing and reactivation
Structure CRM, lifecycle, behavioral segmentation, triggers, scoring and reactivation.
Course information
Growth Marketers, acquisition or CRM leads, Product Marketers, e-commerce managers, marketing analysts and professionals responsible for driving measurable, profitable growth.
You should already master the pathway foundations or have equivalent experience. Advanced courses build on concepts, metrics and methods introduced earlier.
- Define customer lifecycle stages
- Build a lifecycle onboarding journey
- Coordinate email, SMS, push and owned channels
- Workshop: design a complete lifecycle architecture
- Apply the methods and tools covered in the course to a representative marketing situation.
- Produce a usable analysis, action plan or deliverable by combining the concepts covered: design a complete lifecycle architecture
- Interpret the relevant data and metrics to support a reasoned decision.
- Check quality, risks and limitations before making a professional recommendation.
3 to 5 h
34,90 € excl. VAT
Developing referral, advocacy and growth loops
Develop measurable and sustainable referral, advocacy and growth loops.
Course information
Growth Marketers, acquisition or CRM leads, Product Marketers, e-commerce managers, marketing analysts and professionals responsible for driving measurable, profitable growth.
You should already master the pathway foundations or have equivalent experience. Advanced courses build on concepts, metrics and methods introduced earlier.
- Understand word-of-mouth, referral and advocacy
- Manage eligibility, fraud and abuse in a referral program
- Distinguish real virality from simple campaign traffic
- Workshop: build a measurable referral loop
- Apply the methods and tools covered in the course to a representative marketing situation.
- Produce a usable analysis, action plan or deliverable by combining the concepts covered: build a measurable referral loop
- Interpret the relevant data and metrics to support a reasoned decision.
- Check quality, risks and limitations before making a professional recommendation.
3 to 5 h
34,90 € excl. VAT
119,70 €
101,90 excl. VAT
Savings : 17,80 €
Automating Growth journeys and operations
Automate Growth operations with workflows, controls, observability and safeguards.
Course information
Growth Marketers, acquisition or CRM leads, Product Marketers, e-commerce managers, marketing analysts and professionals responsible for driving measurable, profitable growth.
You should already master the pathway foundations or have equivalent experience. Advanced courses build on concepts, metrics and methods introduced earlier.
- Identify Growth processes that are truly worth automating
- Build operational lead scoring scenarios
- Set up logs, alerts and workflow observability
- Workshop: build and audit a Growth automation
- Apply the methods and tools covered in the course to a representative marketing situation.
- Produce a usable analysis, action plan or deliverable by combining the concepts covered: build and audit a Growth automation
- Interpret the relevant data and metrics to support a reasoned decision.
- Check quality, risks and limitations before making a professional recommendation.
3 to 5 h
39,90 € excl. VAT
Building a professional Growth experimentation system
Build a professional experimentation system and capitalize on learning.
Course information
Growth Marketers, acquisition or CRM leads, Product Marketers, e-commerce managers, marketing analysts and professionals responsible for driving measurable, profitable growth.
You should already master the pathway foundations or have equivalent experience. Advanced courses build on concepts, metrics and methods introduced earlier.
- Turn a business problem into an experimentation question
- Define a primary metric and guardrail metrics
- Define duration, population and success conditions
- Workshop: build a Growth experimentation system
- Apply the methods and tools covered in the course to a representative marketing situation.
- Produce a usable analysis, action plan or deliverable by combining the concepts covered: build a Growth experimentation system
- Interpret the relevant data and metrics to support a reasoned decision.
- Check quality, risks and limitations before making a professional recommendation.
3 to 5 h
39,90 € excl. VAT
Mastering A/B testing, statistics and causality
Master A/B testing, statistical power, bias, significance and causal reasoning.
Course information
Growth Marketers, acquisition or CRM leads, Product Marketers, e-commerce managers, marketing analysts and professionals responsible for driving measurable, profitable growth.
You should already master the pathway foundations or have equivalent experience. Advanced courses build on concepts, metrics and methods introduced earlier.
- Understand control group, variant and randomization
- Interpret confidence intervals and uncertainty
- Understand novelty effects, seasonality and contamination
- Workshop: analyze an A/B test and defend a decision
- Apply the methods and tools covered in the course to a representative marketing situation.
- Produce a usable analysis, action plan or deliverable by combining the concepts covered: analyze an A/B test and defend a decision
- Interpret the relevant data and metrics to support a reasoned decision.
- Check quality, risks and limitations before making a professional recommendation.
3 to 5 h
39,90 € excl. VAT
135,00 €
114,90 excl. VAT
Savings : 20,10 €
Instrumenting and measuring Growth with GA4, GTM and dashboards
Build a reliable measurement architecture with GA4, GTM, Tag Assistant and Looker Studio.
Course information
Growth Marketers, acquisition or CRM leads, Product Marketers, e-commerce managers, marketing analysts and professionals responsible for driving measurable, profitable growth.
You should already master the pathway foundations or have equivalent experience. Advanced courses build on concepts, metrics and methods introduced earlier.
- Build a Growth measurement plan from business decisions
- Build funnels and explorations in GA4
- Control data quality, duplicates, losses and inconsistencies
- Workshop: audit a Growth measurement architecture
- Apply the methods and tools covered in the course to a representative marketing situation.
- Produce a usable analysis, action plan or deliverable by combining the concepts covered: audit a Growth measurement architecture
- Interpret the relevant data and metrics to support a reasoned decision.
- Check quality, risks and limitations before making a professional recommendation.
3 to 5 h
45,00 € excl. VAT
Managing CAC, LTV, payback, margin and unit economics
Manage CAC, LTV, payback, margin and unit economics to allocate investment.
Course information
Growth Marketers, acquisition or CRM leads, Product Marketers, e-commerce managers, marketing analysts and professionals responsible for driving measurable, profitable growth.
You should already master the pathway foundations or have equivalent experience. Advanced courses build on concepts, metrics and methods introduced earlier.
- Define CAC precisely according to the decision scope
- Calculate LTV from actual cohorts
- Compare unit economics by segment, offer and channel
- Workshop: defend a quantified Growth investment decision
- Apply the methods and tools covered in the course to a representative marketing situation.
- Produce a usable analysis, action plan or deliverable by combining the concepts covered: defend a quantified Growth investment decision
- Interpret the relevant data and metrics to support a reasoned decision.
- Check quality, risks and limitations before making a professional recommendation.
3 to 5 h
45,00 € excl. VAT
Building and defending a complete Growth Marketing strategy
Build and defend a complete, quantified, measurable and governed Growth strategy.
Course information
Growth Marketers, acquisition or CRM leads, Product Marketers, e-commerce managers, marketing analysts and professionals responsible for driving measurable, profitable growth.
You should already master the pathway foundations or have equivalent experience. Advanced courses build on concepts, metrics and methods introduced earlier.
- Analyze a brief, the business model and growth constraints
- Define activation and conversion priorities
- Define measurement architecture, dashboards and data governance
- Present and defend a Growth strategy before leadership
- Apply the methods and tools covered in the course to a representative marketing situation.
- Produce a usable analysis, action plan or deliverable by combining the concepts covered: Present and defend a Growth strategy before leadership
- Interpret the relevant data and metrics to support a reasoned decision.
- Check quality, risks and limitations before making a professional recommendation.
3 to 5 h
45,00 € excl. VAT