Digital Marketing

Master the visibility and acquisition strategies that drive digital performance.

Digital marketing combines organic visibility, visibility in generative answers and paid acquisition. Mandragore Academy Learning Workspaces help you understand, practice and manage these levers through structured professional pathways enriched with intelligent conversational support.

Prepare for the digital marketing careers of today and tomorrow.

Choose your pathway and build skills you can apply immediately in your professional activity.

Independent training — not affiliated with or certified by the vendors of the solutions presented.

Discover Digital Marketing pathways

Your personal Learning Workspace is created automatically when you make your first purchase.

Choose your pathway

SEO & GEO

Web Search Visibility & Generative AI

15 courses · 120 lessons View courses

SEA

Search Engine Advertising

15 courses · 143 lessons View courses

Growth Marketing

Growth Marketing — Acquisition, activation and profitable growth

15 courses · 180 lessons View courses

Catalog preview

01 Level 1

Understanding SEO, AEO and GEO in the age of generative search

Understand the roles of SEO, AEO and GEO and how they complement one another.

Understanding the role of SEO in digital discoverability Distinguishing SEO, AEO and GEO without setting them against each other Understanding search engines, answer engines and grounding Identifying key user journeys before and after generative AI +4

02 Level 1

Mastering crawl, indexing and technical architecture

Make a website technically discoverable, indexable and understandable by search engines.

Understanding discovery, crawling, rendering and indexing Auditing robots.txt and crawl directives Building and checking an XML sitemap Managing HTTP status codes, redirects and errors +4

03 Level 1

Analyzing intent, keywords and content architecture

Turn user needs into a coherent content and information architecture.

Understanding query, need, intent and context Building keyword research around user needs Clustering queries and intents without over-segmenting Mapping existing pages and content gaps +4

01 Level 1

Understanding SEA and the search advertising ecosystem

Understand the role of SEA in a digital marketing strategy, auction mechanisms and the indicators that connect delivery, cost and business results.

Positioning SEA within a digital marketing strategy Understanding how an advertising auction works Identifying advertising platforms and surfaces on search engines Discovering the overall structure of a Google Ads account +4

02 Level 1

Building a paid acquisition strategy

Turn business objectives into a structured SEA strategy covering audiences, funnel, conversions, channels, budget, success metrics and a management framework.

Turning a business objective into an acquisition objective Defining audiences, needs and the value proposition Mapping the customer journey and moments of intent Defining the funnel and the conversions to measure +5

03 Level 1

Mastering keywords, intent and targeting in Google Ads

Build Search targeting that correctly reflects search intent, controls irrelevant traffic and prepares continuous optimization through search-term analysis.

Analyzing the intent behind search queries Understanding how keywords work in Google Ads Using Google Keyword Planner to discover keywords Interpreting volumes, forecasts, competition and estimated costs +6

01 Level 1

Understanding Growth Marketing and growth engines

Understand the Growth system, its metrics, loops and trade-offs.

Define Growth Marketing and its role in the company Distinguish Growth Marketing, digital marketing and performance marketing Map the Acquisition → Activation → Conversion → Retention → Referral cycle Understand the role of measurement and experimentation in growth +8

02 Level 1

Building a multichannel acquisition strategy

Build multichannel acquisition driven by segments, quality and channel economics.

Define priority segments and their acquisition needs Build a value proposition adapted to each segment Map organic, paid, partner and referral channels Distinguish traffic acquisition, lead acquisition and customer acquisition +8

03 Level 1

Prioritizing channels, segments and growth opportunities

Prioritize channels, segments and opportunities using value, risk and execution criteria.

Assess a segment's potential beyond its size Define ICP, operational personas and intent signals Compare market opportunity with the company's actual capacity Assess channel economics before scaling +8

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