Drive Digital Growth

Connect visibility, acquisition, conversion, retention and performance management.

A cross-disciplinary pathway combining Growth Marketing, SEO & GEO, paid search, performance analytics, automation and ChatGPT use cases to build and manage measurable digital growth.

For marketing professionals, acquisition managers, digital project managers, entrepreneurs and professionals moving into growth and performance roles.

🎯 Essential

Growth Marketing

Structures acquisition, activation, conversion, retention, experimentation and growth management.

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SEO & GEO

Builds sustainable visibility across search engines and emerging generative answer engines.

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🧩 Recommended

Paid Search (SEA)

Complements organic acquisition with paid campaign management and profitability control.

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Power BI

Helps consolidate metrics, analyze performance and support informed trade-offs.

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ChatGPT — Marketing & Communication

Strengthens content production, analysis and practical AI use across marketing activities.

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➕ Complementary

Power Automate

Automates repetitive tasks and data flows between marketing and business tools.

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Agile & Scrum

Provides an experimentation, prioritization and continuous-improvement approach suited to digital teams.

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You remain free to purchase each learning track separately, at your own pace.

All skill pathways