ChatGPT — Marketing & Communications
15 courses for accelerating market analysis, positioning, content, acquisition and performance measurement with ChatGPT while protecting brand consistency.
ChatGPT is a cross-functional professional tool used to analyze, write, summarize, structure information, support decisions, produce deliverables, automate selected tasks and assist day-to-day business activities. The ChatGPT Core pathway builds the shared foundation: onboarding, prompting, context, documents, analysis, productivity, automation, API usage and advanced capabilities. From this foundation, the role-based pathways adapt methods, examples, deliverables, risks and use cases to real professional practices: Accounting & Finance, Project Managers & PMO, Consultants & Business Analysts, Developers, HR & Recruitment, Sales, Managers, Marketing & Communication, Small Businesses and SAP. The goal is not to repeat the same course ten times, but to turn general ChatGPT skills into capabilities directly usable in each profession.
Designed for marketing and communications professionals, this pathway accelerates analysis and content production while protecting brand consistency and evidence quality. The 15 courses cover market and audience insight, positioning, web content, SEO, social media, email, acquisition, campaigns, performance analysis and responsible AI governance.
🎓 15 courses • 📚 120 interactive lessons • ⏱️ 45–75 hours of conversational learning
⭐ Best value
Complete Bundle — 15 ChatGPT courses
GPT01 → GPT15 · 3,000 credits included
142,90 € excl. VAT
Savings : 104,60 €
29,70 €
22,90 excl. VAT
Savings : 6,80 €
Use ChatGPT professionally in marketing
Use AI to accelerate marketing production without weakening brand consistency or evidential standards
Course information
Marketing, communication and content professionals who want to use ChatGPT to design, produce, analyse and manage their activities.
No specific prerequisite. Familiarity with everyday professional digital tools is recommended.
- Identify suitable marketing tasks
- Define audience and objective
- Check tone-of-voice consistency
- Workshop: create a marketing AI policy
- Use AI to accelerate marketing production without weakening brand consistency or evidential standards
- Prepare brand context
- Avoid invented claims
- Workshop: create a marketing AI policy
3 to 5 h
9,90 € excl. VAT
Understand market, audience and competition
Build market insights grounded in explicit sources and data
Course information
Marketing, communication and content professionals who want to use ChatGPT to design, produce, analyse and manage their activities.
A working knowledge of the foundations covered earlier in the pathway is recommended. This course builds on concepts introduced in previous courses.
- Define market questions
- Create clearly labeled hypothetical personas
- Separate data from assumptions
- Workshop: run a focused market scan
- Build market insights grounded in explicit sources and data
- Build audience segments
- Compare competitors
- Workshop: run a focused market scan
3 to 5 h
9,90 € excl. VAT
Build positioning and value proposition
Connect target audience, customer problem, differentiation and proof
Course information
Marketing, communication and content professionals who want to use ChatGPT to design, produce, analyse and manage their activities.
A working knowledge of the foundations covered earlier in the pathway is recommended. This course builds on concepts introduced in previous courses.
- Define the priority problem
- Formulate benefits
- Build the core message
- Workshop: produce a positioning platform
- Connect target audience, customer problem, differentiation and proof
- Identify alternatives
- Select supporting proof
- Workshop: produce a positioning platform
3 to 5 h
9,90 € excl. VAT
38,70 €
28,90 excl. VAT
Savings : 9,80 €
Write for the web and landing pages
Create clear, action-oriented pages aligned with the user journey
Course information
Marketing, communication and content professionals who want to use ChatGPT to design, produce, analyse and manage their activities.
A working knowledge of the foundations covered earlier in the pathway is recommended. This course builds on concepts introduced in previous courses.
- Define the page objective
- Write headlines and subheadings
- Address objections
- Workshop: write a landing page
- Create clear, action-oriented pages aligned with the user journey
- Build the message hierarchy
- Create calls to action
- Workshop: write a landing page
3 to 5 h
12,90 € excl. VAT
SEO and genuinely useful content
Create content that serves real search intent without artificial over-optimization
Course information
Marketing, communication and content professionals who want to use ChatGPT to design, produce, analyse and manage their activities.
A working knowledge of the foundations covered earlier in the pathway is recommended. This course builds on concepts introduced in previous courses.
- Identify search intent
- Prepare the editorial plan
- Add sources and examples
- Workshop: produce a complete SEO brief
- Create content that serves real search intent without artificial over-optimization
- Build a topic cluster
- Optimize titles and metadata
- Workshop: produce a complete SEO brief
3 to 5 h
12,90 € excl. VAT
Social media and personal branding
Adapt message and format to each platform without automating an artificial presence
Course information
Marketing, communication and content professionals who want to use ChatGPT to design, produce, analyse and manage their activities.
A working knowledge of the foundations covered earlier in the pathway is recommended. This course builds on concepts introduced in previous courses.
- Define editorial pillars
- Create short-form posts
- Repurpose content consistently
- Workshop: build a one-week content plan
- Adapt message and format to each platform without automating an artificial presence
- Adapt tone by channel
- Prepare hooks
- Workshop: build a one-week content plan
3 to 5 h
12,90 € excl. VAT
47,70 €
35,90 excl. VAT
Savings : 11,80 €
Email marketing and newsletters
Design relevant, measurable email sequences
Course information
Marketing, communication and content professionals who want to use ChatGPT to design, produce, analyse and manage their activities.
A working knowledge of the foundations covered earlier in the pathway is recommended. This course builds on concepts introduced in previous courses.
- Define the sequence objective
- Write subject line and preheader
- Prepare A/B variants
- Workshop: produce a 4-email sequence
- Design relevant, measurable email sequences
- Segment the audience
- Create a nurturing sequence
- Workshop: produce a 4-email sequence
3 to 5 h
15,90 € excl. VAT
Advertising and acquisition
Generate creative hypotheses and test them without inventing performance results
Course information
Marketing, communication and content professionals who want to use ChatGPT to design, produce, analyse and manage their activities.
A working knowledge of the foundations covered earlier in the pathway is recommended. This course builds on concepts introduced in previous courses.
- Clarify offer and audience
- Write ad variants
- Avoid prohibited claims
- Workshop: prepare an acquisition testing plan
- Generate creative hypotheses and test them without inventing performance results
- Build advertising angles
- Define test hypotheses
- Workshop: prepare an acquisition testing plan
3 to 5 h
15,90 € excl. VAT
Visual identity and creative direction
Turn a brief into visual concepts that remain coherent with the brand
Course information
Marketing, communication and content professionals who want to use ChatGPT to design, produce, analyse and manage their activities.
A working knowledge of the foundations covered earlier in the pathway is recommended. This course builds on concepts introduced in previous courses.
- Define the visual intent
- Write image prompts
- Check rights and representations
- Workshop: produce a complete creative brief
- Turn a brief into visual concepts that remain coherent with the brand
- Build a text-based moodboard
- Prepare multi-channel formats
- Workshop: produce a complete creative brief
3 to 5 h
15,90 € excl. VAT
56,70 €
42,90 excl. VAT
Savings : 13,80 €
Content repurposing and multichannel production
Adapt one strong idea across channels instead of copying and pasting the same content everywhere
Course information
Marketing, communication and content professionals who want to use ChatGPT to design, produce, analyse and manage their activities.
A working knowledge of the foundations covered earlier in the pathway is recommended. This course builds on concepts introduced in previous courses.
- Identify the source content
- Adapt to each channel
- Maintain brand consistency
- Workshop: repurpose one asset into 5 formats
- Adapt one strong idea across channels instead of copying and pasting the same content everywhere
- Extract key messages
- Transform into complementary formats
- Workshop: repurpose one asset into 5 formats
3 to 5 h
18,90 € excl. VAT
Press relations and corporate communication
Prepare factual, consistent messages for external audiences
Course information
Marketing, communication and content professionals who want to use ChatGPT to design, produce, analyse and manage their activities.
A working knowledge of the foundations covered earlier in the pathway is recommended. This course builds on concepts introduced in previous courses.
- Clarify the news angle
- Prepare a journalist pitch
- Verify figures and quotations
- Workshop: produce a press kit
- Prepare factual, consistent messages for external audiences
- Write a press release
- Prepare key messages
- Workshop: produce a press kit
3 to 5 h
18,90 € excl. VAT
Crisis communication
Prepare a fast, responsible response without speculation or minimizing confirmed facts
Course information
Marketing, communication and content professionals who want to use ChatGPT to design, produce, analyse and manage their activities.
A working knowledge of the foundations covered earlier in the pathway is recommended. This course builds on concepts introduced in previous courses.
- Collect confirmed facts
- Separate known from unknown
- Organize approvals
- Workshop: manage a crisis scenario
- Prepare a fast, responsible response without speculation or minimizing confirmed facts
- Identify affected audiences
- Prepare a crisis Q&A
- Workshop: manage a crisis scenario
3 to 5 h
18,90 € excl. VAT
74,70 €
48,90 excl. VAT
Savings : 25,80 €
Analyze marketing performance
Turn real marketing data into learning, hypotheses and decisions
Course information
Marketing, communication and content professionals who want to use ChatGPT to design, produce, analyse and manage their activities.
A working knowledge of the foundations covered earlier in the pathway is recommended. This course builds on concepts introduced in previous courses.
- Define KPIs by objective
- Compare periods and segments
- Formulate hypotheses
- Workshop: produce a campaign review
- Turn real marketing data into learning, hypotheses and decisions
- Check data quality
- Identify breaks and drop-offs
- Workshop: produce a campaign review
3 to 5 h
24,90 € excl. VAT
Brand governance, rights and compliance
Govern AI uses that can affect brand reputation, rights and regulatory compliance
Course information
Marketing, communication and content professionals who want to use ChatGPT to design, produce, analyse and manage their activities.
A working knowledge of the foundations covered earlier in the pathway is recommended. This course builds on concepts introduced in previous courses.
- Define protected assets
- Manage copyright and trademarks
- Define approval for sensitive content
- Workshop: audit an AI-generated campaign
- Govern AI uses that can affect brand reputation, rights and regulatory compliance
- Review marketing claims
- Avoid fabricated testimonials
- Workshop: audit an AI-generated campaign
3 to 5 h
24,90 € excl. VAT
Complete professional project — Marketing
Design, produce, test and measure a complete AI-assisted multichannel campaign
Course information
Marketing, communication and content professionals who want to use ChatGPT to design, produce, analyse and manage their activities.
A working knowledge of the foundations covered earlier in the pathway is recommended. This course builds on concepts introduced in previous courses.
- Define objective and audience
- Define the messaging platform
- Build the media and testing plan
- Final workshop: present the campaign and measurement plan
- Design, produce, test and measure a complete AI-assisted multichannel campaign
- Build insights and positioning
- Prepare email and social assets
- Final workshop: present the campaign and measurement plan
3 to 5 h
24,90 € excl. VAT