Catalogue ChatGPT — Mandragore Academy

ChatGPT Claude AI Machine Learning AI Agents & Agentic Systems

ChatGPT pathways: ChatGPT Core Accounting & Finance Project Managers & PMO Consultants & Business Analysts Software Developers HR & Recruitment Sales & Business Development Managers & Team Leaders Marketing & Communications Small & Medium Businesses SAP Professionals

ChatGPT — Marketing & Communications

15 courses for accelerating market analysis, positioning, content, acquisition and performance measurement with ChatGPT while protecting brand consistency.

Designed for marketing and communications professionals, this pathway accelerates analysis and content production while protecting brand consistency and evidence quality. The 15 courses cover market and audience insight, positioning, web content, SEO, social media, email, acquisition, campaigns, performance analysis and responsible AI governance.

🎓 15 courses • 📚 120 interactive lessons • ⏱️ 45–75 hours of conversational learning

Preview of a lesson in the Learning Workspace

Level 1 — 9,90 € excl. VAT Level 2 — 12,90 € excl. VAT Level 3 — 15,90 € excl. VAT Level 4 — 18,90 € excl. VAT Level 5 — 24,90 € excl. VAT

⭐ Best value

Complete Bundle — 15 ChatGPT courses

GPT01 → GPT15 · 3,000 credits included

🎓 Certificate : "ChatGPT — Complete — Marketing & Communications" 247,50 €

📚 15 courses 📖 120 lessons ⏱ 45 to 75 h ⚡ 1800 credits included

142,90 € excl. VAT

Savings : 104,60 €

Level 1 Bundle 3 courses Niveau 1

🎓 Certificate : ChatGPT — Level 1

📚 3 courses 📖 24 lessons ⏱ 9 to 15 h ⚡ 240 credits included

29,70 €

22,90 excl. VAT

Savings : 6,80 €

01 Level 1

Use ChatGPT professionally in marketing

Use AI to accelerate marketing production without weakening brand consistency or evidential standards

Identify suitable marketing tasks Prepare brand context Define audience and objective Provide approved sources and data Avoid invented claims Check tone-of-voice consistency Organize human approval Workshop: create a marketing AI policy

📚 8 lessons ⏱ 3 to 5 h 🎯 Quiz included ⚡ 80 credits included

02 Level 1

Understand market, audience and competition

Build market insights grounded in explicit sources and data

Define market questions Build audience segments Create clearly labeled hypothetical personas Analyze needs and barriers Compare competitors Separate data from assumptions Produce an insight summary Workshop: run a focused market scan

📚 8 lessons ⏱ 3 to 5 h 🎯 Quiz included ⚡ 80 credits included

03 Level 1

Build positioning and value proposition

Connect target audience, customer problem, differentiation and proof

Define the priority problem Identify alternatives Formulate benefits Clarify differentiation Select supporting proof Build the core message Test several formulations Workshop: produce a positioning platform

📚 8 lessons ⏱ 3 to 5 h 🎯 Quiz included ⚡ 80 credits included

Level 2 Bundle 3 courses Niveau 2

🎓 Certificate : ChatGPT — Level 2

📚 3 courses 📖 24 lessons ⏱ 9 to 15 h ⚡ 300 credits included

38,70 €

28,90 excl. VAT

Savings : 9,80 €

04 Level 2

Write for the web and landing pages

Create clear, action-oriented pages aligned with the user journey

Define the page objective Build the message hierarchy Write headlines and subheadings Structure benefits and proof Create calls to action Address objections Prepare test variants Workshop: write a landing page

📚 8 lessons ⏱ 3 to 5 h 🎯 Quiz included ⚡ 100 credits included

05 Level 2

SEO and genuinely useful content

Create content that serves real search intent without artificial over-optimization

Identify search intent Build a topic cluster Prepare the editorial plan Write a useful content structure Optimize titles and metadata Add sources and examples Avoid generic content Workshop: produce a complete SEO brief

📚 8 lessons ⏱ 3 to 5 h 🎯 Quiz included ⚡ 100 credits included

06 Level 2

Social media and personal branding

Adapt message and format to each platform without automating an artificial presence

Define editorial pillars Adapt tone by channel Create short-form posts Build text-based carousels Prepare hooks Repurpose content consistently Plan genuine human interaction Workshop: build a one-week content plan

📚 8 lessons ⏱ 3 to 5 h 🎯 Quiz included ⚡ 100 credits included

Level 3 Bundle 3 courses Niveau 3

🎓 Certificate : ChatGPT — Level 3

📚 3 courses 📖 24 lessons ⏱ 9 to 15 h ⚡ 360 credits included

47,70 €

35,90 excl. VAT

Savings : 11,80 €

07 Level 3

Email marketing and newsletters

Design relevant, measurable email sequences

Define the sequence objective Segment the audience Write subject line and preheader Build an action-oriented email Create a nurturing sequence Prepare A/B variants Respect consent and unsubscribe requirements Workshop: produce a 4-email sequence

📚 8 lessons ⏱ 3 to 5 h 🎯 Quiz included ⚡ 120 credits included

08 Level 3

Advertising and acquisition

Generate creative hypotheses and test them without inventing performance results

Clarify offer and audience Build advertising angles Write ad variants Prepare creative briefs Define test hypotheses Avoid prohibited claims Analyze actual results Workshop: prepare an acquisition testing plan

📚 8 lessons ⏱ 3 to 5 h 🎯 Quiz included ⚡ 120 credits included

09 Level 3

Visual identity and creative direction

Turn a brief into visual concepts that remain coherent with the brand

Define the visual intent Build a text-based moodboard Write image prompts Maintain consistency across variants Prepare multi-channel formats Check rights and representations Create a validation checklist Workshop: produce a complete creative brief

📚 8 lessons ⏱ 3 to 5 h 🎯 Quiz included ⚡ 120 credits included

Level 4 Bundle 3 courses Niveau 4

🎓 Certificate : ChatGPT — Level 4

📚 3 courses 📖 24 lessons ⏱ 9 to 15 h ⚡ 420 credits included

56,70 €

42,90 excl. VAT

Savings : 13,80 €

10 Level 4

Content repurposing and multichannel production

Adapt one strong idea across channels instead of copying and pasting the same content everywhere

Identify the source content Extract key messages Adapt to each channel Condense or expand appropriately Transform into complementary formats Maintain brand consistency Plan the publishing calendar Workshop: repurpose one asset into 5 formats

📚 8 lessons ⏱ 3 to 5 h 🎯 Quiz included ⚡ 140 credits included

11 Level 4

Press relations and corporate communication

Prepare factual, consistent messages for external audiences

Clarify the news angle Write a press release Prepare a journalist pitch Build a Q&A Prepare key messages Verify figures and quotations Anticipate sensitive questions Workshop: produce a press kit

📚 8 lessons ⏱ 3 to 5 h 🎯 Quiz included ⚡ 140 credits included

12 Level 4

Crisis communication

Prepare a fast, responsible response without speculation or minimizing confirmed facts

Collect confirmed facts Identify affected audiences Separate known from unknown Build the initial message Prepare a crisis Q&A Organize approvals Update communications as facts evolve Workshop: manage a crisis scenario

📚 8 lessons ⏱ 3 to 5 h 🎯 Quiz included ⚡ 140 credits included

Level 5 Bundle 3 courses Niveau 5

🎓 Certificate : ChatGPT — Level 5

📚 3 courses 📖 24 lessons ⏱ 9 to 15 h ⚡ 480 credits included

74,70 €

48,90 excl. VAT

Savings : 25,80 €

13 Level 5

Analyze marketing performance

Turn real marketing data into learning, hypotheses and decisions

Define KPIs by objective Check data quality Compare periods and segments Analyze the funnel Identify breaks and drop-offs Formulate hypotheses Build an experimentation plan Workshop: produce a campaign review

📚 8 lessons ⏱ 3 to 5 h 🎯 Quiz included ⚡ 160 credits included

14 Level 5

Brand governance, rights and compliance

Govern AI uses that can affect brand reputation, rights and regulatory compliance

Define protected assets Review marketing claims Manage copyright and trademarks Handle personal data Avoid fabricated testimonials Define approval for sensitive content Track versions and approvals Workshop: audit an AI-generated campaign

📚 8 lessons ⏱ 3 to 5 h 🎯 Quiz included ⚡ 160 credits included

15 Level 5

Complete professional project — Marketing

Design, produce, test and measure a complete AI-assisted multichannel campaign

Define objective and audience Build insights and positioning Define the messaging platform Produce the landing page and content Prepare email and social assets Build the media and testing plan Define KPIs and governance Final workshop: present the campaign and measurement plan

📚 8 lessons ⏱ 3 to 5 h 🎯 Quiz included ⚡ 160 credits included