ChatGPT — Sales & Business Development
15 courses for strengthening prospecting, sales preparation, qualification, proposals, negotiation support and account follow-up with ChatGPT.
ChatGPT is a cross-functional professional tool used to analyze, write, summarize, structure information, support decisions, produce deliverables, automate selected tasks and assist day-to-day business activities. The ChatGPT Core pathway builds the shared foundation: onboarding, prompting, context, documents, analysis, productivity, automation, API usage and advanced capabilities. From this foundation, the role-based pathways adapt methods, examples, deliverables, risks and use cases to real professional practices: Accounting & Finance, Project Managers & PMO, Consultants & Business Analysts, Developers, HR & Recruitment, Sales, Managers, Marketing & Communication, Small Businesses and SAP. The goal is not to repeat the same course ten times, but to turn general ChatGPT skills into capabilities directly usable in each profession.
This pathway turns ChatGPT into a sales preparation and execution assistant without replacing the customer relationship or commercial judgment. The 15 courses cover targeting, prospecting, qualification, discovery, proposals, objection handling, negotiation support, pipeline follow-up, key accounts, reporting and continuous improvement.
🎓 15 courses • 📚 120 interactive lessons • ⏱️ 45–75 hours of conversational learning
⭐ Best value
Complete Bundle — 15 ChatGPT courses
GPT01 → GPT15 · 3,000 credits included
142,90 € excl. VAT
Savings : 104,60 €
29,70 €
22,90 excl. VAT
Savings : 6,80 €
Use ChatGPT in sales
Define sales use cases that improve quality without damaging the customer relationship
Course information
Sales professionals, account managers, business developers and sales leaders who want to use ChatGPT across the sales cycle.
No specific prerequisite. Familiarity with everyday professional digital tools is recommended.
- Map the sales cycle
- Prepare context without prohibited data
- Define tone-of-voice rules
- Workshop: build an AI usage policy for sales
- Define sales use cases that improve quality without damaging the customer relationship
- Identify tasks suitable for AI assistance
- Verify facts about the prospect
- Workshop: build an AI usage policy for sales
3 to 5 h
9,90 € excl. VAT
Define ICP and segmentation
Build actionable segments from real, explicit qualification criteria
Course information
Sales professionals, account managers, business developers and sales leaders who want to use ChatGPT across the sales cycle.
A working knowledge of the foundations covered earlier in the pathway is recommended. This course builds on concepts introduced in previous courses.
- Define the customer problem being solved
- Choose qualification criteria
- Prioritize segments
- Workshop: produce a sales segmentation
- Build actionable segments from real, explicit qualification criteria
- Identify relevant industries and company sizes
- Distinguish signals from assumptions
- Workshop: produce a sales segmentation
3 to 5 h
9,90 € excl. VAT
Prepare prospecting
Turn a list of target accounts into a focused outreach plan
Course information
Sales professionals, account managers, business developers and sales leaders who want to use ChatGPT across the sales cycle.
A working knowledge of the foundations covered earlier in the pathway is recommended. This course builds on concepts introduced in previous courses.
- Research useful public information
- Prepare the outreach angle
- Build a multichannel sequence
- Workshop: prepare 5 personalized outreach approaches
- Turn a list of target accounts into a focused outreach plan
- Identify hypotheses about customer needs
- Write a LinkedIn message
- Workshop: prepare 5 personalized outreach approaches
3 to 5 h
9,90 € excl. VAT
38,70 €
28,90 excl. VAT
Savings : 9,80 €
Qualify an opportunity
Structure the information required before investing further sales effort
Course information
Sales professionals, account managers, business developers and sales leaders who want to use ChatGPT across the sales cycle.
A working knowledge of the foundations covered earlier in the pathway is recommended. This course builds on concepts introduced in previous courses.
- Clarify the problem and business impact
- Understand the decision process
- Identify the risk of no decision
- Workshop: qualify a complete opportunity
- Structure the information required before investing further sales effort
- Identify stakeholders
- Identify urgency and alternatives
- Workshop: qualify a complete opportunity
3 to 5 h
12,90 € excl. VAT
Prepare a discovery meeting
Ask better questions and avoid jumping into a product demonstration too early
Course information
Sales professionals, account managers, business developers and sales leaders who want to use ChatGPT across the sales cycle.
A working knowledge of the foundations covered earlier in the pathway is recommended. This course builds on concepts introduced in previous courses.
- Define the meeting objective
- Explore the current situation and impacts
- Take structured notes
- Workshop: build a discovery-call guide
- Ask better questions and avoid jumping into a product demonstration too early
- Build open-ended questions
- Prepare follow-up questions
- Workshop: build a discovery-call guide
3 to 5 h
12,90 € excl. VAT
Build a value proposition
Connect customer outcomes to business challenges with evidence and explicit limitations
Course information
Sales professionals, account managers, business developers and sales leaders who want to use ChatGPT across the sales cycle.
A working knowledge of the foundations covered earlier in the pathway is recommended. This course builds on concepts introduced in previous courses.
- Identify expected gains
- Quantify with explicit assumptions
- Avoid unverifiable promises
- Workshop: formulate three value propositions
- Connect customer outcomes to business challenges with evidence and explicit limitations
- Distinguish features from benefits
- Select available proof
- Workshop: formulate three value propositions
3 to 5 h
12,90 € excl. VAT
47,70 €
35,90 excl. VAT
Savings : 11,80 €
Write proposals and commercial offers
Produce clear, differentiated and consistent sales documents
Course information
Sales professionals, account managers, business developers and sales leaders who want to use ChatGPT across the sales cycle.
A working knowledge of the foundations covered earlier in the pathway is recommended. This course builds on concepts introduced in previous courses.
- Structure a proposal
- Present solution and scope
- Add verified proof and references
- Workshop: produce a complete commercial proposal
- Produce clear, differentiated and consistent sales documents
- Restate confirmed needs
- Present pricing and options
- Workshop: produce a complete commercial proposal
3 to 5 h
15,90 € excl. VAT
Handle objections
Prepare factual responses while uncovering the real cause behind an objection
Course information
Sales professionals, account managers, business developers and sales leaders who want to use ChatGPT across the sales cycle.
A working knowledge of the foundations covered earlier in the pathway is recommended. This course builds on concepts introduced in previous courses.
- Classify objections
- Reframe before answering
- Handle risk objections
- Workshop: build an objection-handling library
- Prepare factual responses while uncovering the real cause behind an objection
- Distinguish objections from conditions
- Handle price objections
- Workshop: build an objection-handling library
3 to 5 h
15,90 € excl. VAT
Negotiate methodically
Prepare options, concessions and boundaries before entering the negotiation
Course information
Sales professionals, account managers, business developers and sales leaders who want to use ChatGPT across the sales cycle.
A working knowledge of the foundations covered earlier in the pathway is recommended. This course builds on concepts introduced in previous courses.
- Define objectives and walk-away point
- Build scenarios
- Document points of agreement
- Workshop: prepare a complex negotiation
- Prepare options, concessions and boundaries before entering the negotiation
- Identify negotiable variables
- Analyze each party’s interests
- Workshop: prepare a complex negotiation
3 to 5 h
15,90 € excl. VAT
56,70 €
42,90 excl. VAT
Savings : 13,80 €
Manage accounts and expansion
Grow the customer relationship from demonstrated value rather than generic upselling
Course information
Sales professionals, account managers, business developers and sales leaders who want to use ChatGPT across the sales cycle.
A working knowledge of the foundations covered earlier in the pathway is recommended. This course builds on concepts introduced in previous courses.
- Map the account and stakeholders
- Identify expansion signals
- Detect churn risk
- Workshop: produce an account plan
- Grow the customer relationship from demonstrated value rather than generic upselling
- Track customer objectives
- Build the account plan
- Workshop: produce an account plan
3 to 5 h
18,90 € excl. VAT
CRM and data hygiene
Turn notes and interactions into usable CRM data without inventing missing fields
Course information
Sales professionals, account managers, business developers and sales leaders who want to use ChatGPT across the sales cycle.
A working knowledge of the foundations covered earlier in the pathway is recommended. This course builds on concepts introduced in previous courses.
- Standardize call notes
- Update CRM fields
- Prepare the next action
- Workshop: clean up a CRM pipeline
- Turn notes and interactions into usable CRM data without inventing missing fields
- Extract actions and deadlines
- Avoid fabricated enrichment
- Workshop: clean up a CRM pipeline
3 to 5 h
18,90 € excl. VAT
Forecasting and pipeline management
Analyze the sales pipeline cautiously and make forecasting assumptions explicit
Course information
Sales professionals, account managers, business developers and sales leaders who want to use ChatGPT across the sales cycle.
A working knowledge of the foundations covered earlier in the pathway is recommended. This course builds on concepts introduced in previous courses.
- Define sales stages
- Analyze opportunity aging
- Compare forecast with actuals
- Workshop: produce a pipeline review
- Analyze the sales pipeline cautiously and make forecasting assumptions explicit
- Check stage-exit criteria
- Build forecast scenarios
- Workshop: produce a pipeline review
3 to 5 h
18,90 € excl. VAT
74,70 €
48,90 excl. VAT
Savings : 25,80 €
Customer success and retention
Use AI to structure adoption, value tracking and renewal planning
Course information
Sales professionals, account managers, business developers and sales leaders who want to use ChatGPT across the sales cycle.
A working knowledge of the foundations covered earlier in the pathway is recommended. This course builds on concepts introduced in previous courses.
- Prepare customer onboarding
- Build checkpoints
- Identify churn risk
- Workshop: produce a customer success plan
- Use AI to structure adoption, value tracking and renewal planning
- Define adoption objectives
- Prepare a QBR
- Workshop: produce a customer success plan
3 to 5 h
24,90 € excl. VAT
Compliance, ethics and commercial trust
Avoid AI uses that undermine customer trust or regulatory compliance
Course information
Sales professionals, account managers, business developers and sales leaders who want to use ChatGPT across the sales cycle.
A working knowledge of the foundations covered earlier in the pathway is recommended. This course builds on concepts introduced in previous courses.
- Identify permitted data
- Avoid fabricated evidence and testimonials
- Define human review for outbound messages
- Workshop: audit an AI-assisted sales sequence
- Avoid AI uses that undermine customer trust or regulatory compliance
- Respect prospecting rules
- Protect customer information
- Workshop: audit an AI-assisted sales sequence
3 to 5 h
24,90 € excl. VAT
Complete professional project — Sales
Manage an opportunity from prospecting through closing and customer follow-up
Course information
Sales professionals, account managers, business developers and sales leaders who want to use ChatGPT across the sales cycle.
A working knowledge of the foundations covered earlier in the pathway is recommended. This course builds on concepts introduced in previous courses.
- Define the ICP and target account
- Run discovery
- Write the offer and handle objections
- Final workshop: present the complete sales plan
- Manage an opportunity from prospecting through closing and customer follow-up
- Prepare prospecting
- Build the value proposition
- Final workshop: present the complete sales plan
3 to 5 h
24,90 € excl. VAT