Mandragore Learning Academy
DE EN ES FR IT NL PT PT-BR
Careers & jobs

Growth Marketing: acquisition, activation, retention and experimentation

Growth Marketing improves sustainable growth across acquisition, activation, conversion, retention and referral using data, experimentation and automation.

Who is this article for?

For professionals and learners who want to understand this capability before applying it or choosing training.

What you need to understand

Growth Marketing looks for levers across the funnel and tests them through measurable experiments.

It matters when acquisition, activation and retention must be managed together.

Why this skill matters today

It matters when acquisition, activation and retention must be managed together.

Mandragore Learning Academy connects this article to the corresponding learning path that actually exists in its catalogue.

What you actually do with this skill

Analyse a funnelIdentify where users drop between visit, signup, activation and purchase.
Prioritise experimentsRank hypotheses by impact, confidence and effort.
Run a testDesign an A/B test or measurable experiment.
Automate lifecycleTrigger messages and actions based on behaviour.
Measure retentionTrack cohorts, repeat usage and churn.

Use case : Analyse a funnel

Growth Marketing improves sustainable growth across acquisition, activation, conversion, retention and referral using data, experimentation and automation.

Problem : Growth Marketing looks for levers across the funnel and tests them through measurable experiments.

Context : It matters when acquisition, activation and retention must be managed together.

Skills : Funnel, Activation, Conversion, Retention, Cohorts, A/B testing.

Example : Identify where users drop between visit, signup, activation and purchase.

Hands-on application : Track cohorts, repeat usage and churn.

Skills to master

Growth Marketing looks for levers across the funnel and tests them through measurable experiments.

BeginnerUnderstand the foundations: Funnel, Activation, Conversion.
IntermediateCombine Conversion, Retention, Cohorts in real situations.
Advanced / autonomousLead the practice, measure outcomes and master A/B testing, CRM, Automation.

Errors, limitations and points of attention

  • Confusing tools with capability.
  • Working without measurable success criteria.
  • Ignoring stakeholders.
  • Losing decision traceability.
  • Measuring activity instead of outcomes.

How to progress

BeginnerUnderstand the foundations: Funnel, Activation, Conversion.
IntermediateCombine Conversion, Retention, Cohorts in real situations.
Advanced / autonomousLead the practice, measure outcomes and master A/B testing, CRM, Automation.
Mandragore Learning Academy

Train with Mandragore Learning Academy

Mandragore Learning Academy connects this article to the corresponding learning path that actually exists in its catalogue.

It matters when acquisition, activation and retention must be managed together.

View the related training →
Mandragore Learning Academy

Extend this skill with ChatGPT

A profession-specific ChatGPT path exists in the Mandragore catalogue for this context.

ChatGPT for Marketing & Communication Open the matching profession-specific ChatGPT path.
Related competency path

Related competency path

It matters when acquisition, activation and retention must be managed together.

Sources and references

Mandragore source: catalogue configuration files remain the source of truth for the training actually offered.